Radio and the Internet with Mick Hanley of Dublin City FM and Simona Rusnakova of 3R – 26 Nov 2008
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We are joined in the studio this week by Mick Hanley, CEO of Dublin City FM and Simona Rusnakova of 3R Sales and Marketing and we will speak about a real live strategy of how an internet marketing company like 3R would help a radio station, with a limited budget to use the internet to publicise themselves, and attract sponsors.
The show is sponsored by ICS Skills, who bring you Equalskills the fun and exciting way for complete beginners to learn all about using computers and the internet – for young and old.
As we are learning, the internet is part of our lives with over 50% of the population connected.
On of the biggest advantages of the Internet is that you can search for specific info rmation and get results in a split second. This is what Google and other search engines provide for free – the question is how relevant search results are to what you are looking for and can this be influenced somehow by website owners?
Facts Section
The online advertising spend in Ireland is expected to grow by as much as 200% over the coming year, according to a new survey of Irish companies.
Total online spending for 2007 represents 5% of the marketing spend but this figure is set to exceed the €200m mark and could reach €270m by the end of 2009.
Nearly 90% of companies identified the online sector as a growing part of the marketing mix, while the next highest growth sector, specified by 48% of respondents, is mobile marketing.
‘This level of growth in digital marketing comes as no real surprise’, said Dr Clare McAndrew of Results International which carried out the survey.
Source: Independent.ie
Presenter: Peter Lawless
Radio Station: Dublin City FM 103.2
Airtime: 26 Nov 2008, 1.30pm – 2pm
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